The Essex Violence and Vulnerability Unit (EVVU) was set up in 2019 to support direct work with young people at risk of violence, provide training and development to those who are on the front line and raise awareness with the general public about the dangers of County Lines. As the Unit grows in size and reputation, a refresh to its brand identity was required for better gravitas and appeal to its’ target audience of children, young people, parents and professionals.

Solution

Refinement of the existing logo for better legibility on both print and digital platforms, expanded the colour palette to appeal to the different audiences, proposed a new universally accessible font for better readability. These were all set out in brand guidelines to help maintain a consistent look and feel for all assets, resources and communications.