A year-long, county-wide celebration of science, technology, engineering, arts and mathematics (STEAM). It brought together hundreds of individuals and organisations to shine a light on the county’s enterprising past and inspire an even brighter future for science and creativity in Essex. u003cbru003eu003cbru003eWe created a campaign identity to underpin and unite all activities, including graphic assets, image library, toolkit and guidelines for creating marketing materials. u003cbru003eu003cbru003eEach letter of ESSEX was depicted graphically to tie in with its relevant STEAM area. To further the theme of innovation and cutting-edge technologies, the identity was supported by a selection of curated images which inspired curiosity and blurred the lines between each of the five areas. Together, they formed the visual language to express the connections and influences between science and art to create ‘wonder’.