Objective
                        A year-long, county-wide celebration of science, technology, engineering, arts and mathematics (STEAM). It brought together hundreds of individuals and organisations to shine a light on the county’s enterprising past and inspire an even brighter future for science and creativity in Essex. 
We created a campaign identity to underpin and unite all activities, including graphic assets, image library, toolkit and guidelines for creating marketing materials.
Each letter of ESSEX was depicted graphically to tie in with its relevant STEAM area. To further the theme of innovation and cutting-edge technologies, the identity was supported by a selection of curated images which inspired curiosity and blurred the lines between each of the five areas. Together, they formed the visual language to express the connections and influences between science and art to create ‘wonder’.
                                We created a campaign identity to underpin and unite all activities, including graphic assets, image library, toolkit and guidelines for creating marketing materials.
Each letter of ESSEX was depicted graphically to tie in with its relevant STEAM area. To further the theme of innovation and cutting-edge technologies, the identity was supported by a selection of curated images which inspired curiosity and blurred the lines between each of the five areas. Together, they formed the visual language to express the connections and influences between science and art to create ‘wonder’.
What we delivered
- – Brand development
- – Initial concept
- – Motion graphics
- – Production
 
                                             
                                             
                                            Teaser animation
 
                                             
                                             
                                             
                                             
                                             
                                             
                                            Social media assets
Postcards
 
                                             
                                             
                                             
                                            Animated web banners
 
                                             
                                             
                                            Brand guidelines & visual toolkit
 
                                             
                                            Social media banners
 
                                             
                                             
                                            