Objective
Explore Essex, part of Essex County Council, own a unique portfolio of outdoor spaces and historical places where they deliver a broad range of exciting facilities and events.u003cbru003eu003cbru003eWe were commissioned to create a new brand identity and website to help engage with residents and visitors alike. We wanted to build pride and showcase the heritage, countryside and cultural venues in Essex. Encourage customers to explore what the county has to offer by delving into the secrets of its historic past, to discover the hidden treasures along its coastline; to surface hidden gems and dispel myths.nu003cbru003eu003cbru003enWe took inspiration for the logo by using the shape of the county of Essex to depict a tree. Its roots, trunk and branches emanate from the bottom and grows up into the map itself to communicate the idea of heritage, nature and the county.nEncompassing visual brand language, graphic assets, marketing communications, brand guidelines, signage and overseeing website build.nu003cbru003eu003cbru003enVisit: u003ca href=u0022https://www.explore-essex.com/u0022 target=u0022_blanku0022 u003ewww.explore-essex.comu003c/au003e
What we delivered
Tags
Logos
Website
Brand guidelines
Social Media
u003ch3u003eDeveloping the hidden narrativeu003c/h3u003enu003cpu003eWorking together with the marketing team to build a new vision, mission and values and develop a more flexible and inspiring brand identity and toolkit. A large part of this work was to establish a narrative at the heart of their organisation and turn this into refreshed beliefs. It’s enabled Explore Essex to articulate its core aspirations in a clear and effectiveu0026nbsp;way.nu003c/pu003e
u003ch3u003eA vibrant and distinct personalityu003c/h3u003enu003cpu003eAs well as a new brand identity, we refreshed Explore Essex digital and printed media, which has given the brand a more vibrant and distinct personality. This is a vital part of the brand mission to attract more visitors and help people discover the incredible green spaces and places on their doorstep andu0026nbsp;beyond.u003c/pu003e
Leaflets
Posters